What is Local SEO?
Many local buyers are turning to the Internet to find the local businesses around them. This is also true of those traveling. Local SEO aims to connect local web users with the businesses around them by allowing them to be found through a number of different channels which produce local search results. The SEO component focuses on optimizing different listings and the company’s web presence for local search results.
Why Choose Local?
If you’re a business that does business at a physical location with walk-in customers, local SEO services are a perfect fit. Even for businesses that do delivery or on-site service calls can benefit from a local campaign to ensure that those in their delivery or service area are able to find them. Local SEO focuses on the local component of search to bring more potential customers to the door.
What Can I Expect?
In general SEO services can take 3-6 months before you begin to see results. A lot of this is due to the nature of SEO in general. Search engine optimization focuses on implementing a number of different efforts to influence search engines to value a particular page over others when someone is performing a search. Search engines are against publishing the exact details of their algorithms to prevent bad actors from manipulating search results, but our local SEO experts have performed arduous research to better understand which efforts help and which don’t.
At the end of the day, the time to results is going to depend on how competitive your industry and market are and the different technological hurdles that will need to be overcome. Our local SEO advisors will be able to help provide a more in-depth look at your market and the expectations you can expect.
How Can You Help?
Our local SEO experts bring a lot to the table when it comes to optimizing for local audiences. At the start of a campaign a thorough analysis is performed both of the website of the business and of any local listings they may have. Research is also conducted on local resources and directories that buyers in the area would use to find the businesses around them. During this time, a keyword strategy is put in place based on knowledge of the market and of the state of the industry as a whole.
On page and off page strategies are put into place to help improve search performance while directory listings are optimized. Our local SEO experts will work to help implement change to ensure customer reviews are obtained in different platforms to increase the confidence search engines have in recommending a particular business over another.